Casino Game Aggregator

Launch thousands of titles with a single integration. Keep players engaged, stay compliant, and grow with trusted expertise.
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Groove Into Innovation

Groove’s Game Aggregator isn’t just about plugging in games, we’re your operations command center, compliance partner, and growth engine all in one.

With a single integration, you unlock hundreds of industry’s top providers, real-time reporting, marketing & retention tools, financial dashboards, and ultimate back office system, built for clarity and control. Every feature is designed to reduce complexity, mitigate risk, and drive player loyalty.

Extensive Game Library
From timeless classics to the latest innovations

15K+

Partnerships
The industry’s leading studios worldwide

200+

Multi-Regional Coverage
Compliance across regulated markets

60+

New Games
Fresh content delivered monthly

100+

Value at Every Step of Your Journey

From first integration to long-term player loyalty, Groove gives operators the tools, insight, and support to grow with confidence. Whether you’re adding new content, managing daily operations, or boosting engagement, our ecosystem delivers value at every step of your journey. 

Building a smarter, more agile, and more profitable business with Groove.

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Trust Built In From Day One

With Groove, you’re gaining a partner who’s invested in your success from day one. Our aggregation solutions are shaped by years of iGaming experience, transparent processes and a team that understands your challenges. Every tool, from compliance and reporting to engagement and retention, is designed to be reliable, scalable, and built for the future.

Centralized Management

Manage everything from one intuitive back office. Monitor performance, filter by provider, track financials, and manage casino-wide settings across brands, markets, and jurisdictions. Our platform holds your data organized, exportable, and always in your control. 

Engagement & Retention

From tournaments and jackpots to customized campaigns, Groove's engagement suite enables you to present the correct offer at the correct moment. Target the right users, trigger the right campaigns, and keep players coming back.

Power of Casino API

With one simple connection, you get access to the industry’s leading providers and their constantly updated game content. Groove makes it faster and easier to deliver fresh experiences that keep players engaged, all from one place.

Unified Casino API
15K+ titles and integrated bonuses from top providers through a single powerful API. Your library is always fresh, full and competitive.
Seamless Integration
Growing faster with our dev-friendly docs, SDKs and responsive support is much easier. From onboarding to scale, technical integration.
Multi-Jurisdictional Support
Be market-ready with integrated license filters, localization functionality and regulatory marking.
Real-Time Reporting API
Track sessions, revenue, and performance. Filter, analyze and export instantly with total transparency.
Promo-Ready Architecture
Launch jackpots, spins and bonus offers in minutes. Our flexible Engage players with less effort and more control.

Back Office

Groove’s intuitive dashboard centralizes everything from RTPs and volatility to bet limits and game categories,  offering clear, customizable insights at a glance.

Effortlessly manage your game portfolio, review session history, monitor financial data, and stay ahead with upcoming releases and roadmaps.


With built-in compliance tracking, multi-brand control and exportable analytics, Groove gives operators the power to grow, adapt, and lead with confidence.

Promotion Tools

Boost retention and engagement with next-level promotional tools.


Groove’s back office comes loaded with flexible features from jackpots, tournaments and free spin campaigns to personalized bonus offers and limited-time events.


Easily tailor promotions based on player behavior, market trends, or brand strategy.
 Our tools are designed to help you keep players excited, loyal, and coming back for more, all from a single, seamless interface.
Provider

Social Casino Games

Groove’s Social Casino API is designed for operators who want to launch or expand social and sweepstakes casinos with speed, flexibility and scale. Whether you're building a coins-based experience, ad-monetized game lobby or sweepstakes model for the U.S. market, our integration gives you everything you need.

With Groove, you get more than content you get the tools, insights, and infrastructure to grow a high-retention, high-monetization social casino.
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Ready to elevate your iGaming business?

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How does Groove help increase player engagement?
Groove helps increase player engagement by combining advanced data insights, personalized promotions, and seamless gameplay experiences. Through its powerful back-office tools, operators can create targeted bonuses, tournaments, and loyalty programs that keep your players active and entertained.
How does Groove help operators maintain regulatory compliance?
Through the Groove Back Office, operators can track game releases by region, verify license validity, and access automated compliance reports. The system also includes responsible gaming and AML tools, ensuring every operation remains transparent, secure, and fully aligned with regulatory standards.
Can I use Groove’s Casino API for different business models
Yes, Groove’s Casino API is designed to support multiple business models, including real-money casinos, social casinos, and sweepstakes platforms. Its flexible architecture allows operators to integrate games, manage content, and customize player experiences according to their specific regulatory and operational needs. This adaptability makes Groove’s API suitable for both established operators and emerging gaming ventures seeking scalability and compliance.
What makes Groove different from other aggregation or social casino solutions? 
Groove combines experience, agility and personal collaboration. Our technology is proven, but our humans make the difference, helping each operator launch faster, operate smarter, and make players more delighted. Gain a reliable partner dedicated to your long-term success with Groove.

Keep Up to Date
With Groove NEWS

At Groove we are consistently growing and evolving. We understand the everchanging market and seek out ways to stay ahead of the game, adapting to current and future trends. You too can keep track with the latest goings on with Groove News.

Game
AGGREGATION

Welcome to GroovePlay, a world of aggregated content that's driving revenue for tier-1 operators and beyond. With a full portfolio, our content covers all you’re looking for.

Online Casino Game Aggregation

About Groove Game Aggregation

Founded in 2016, Groove is today a leading aggregator and content provider under the branded service GroovePlay. Groove Play offers a robust and reliable aggregation platform and allows instant access to over 100 game providers. GroovePlay's aggregation platform features thousands of games from the industry’s leading developers and a suite of back-office conversion and retention tools that enhance player value.

Groove through its strong and expanding partnerships is adding over 100 new games every month to the already existing extensive list of available titles, ranging from classics to the latest innovative games to reach the market, covering access to casino games, live tables, bingo and lottery compatible products.

Instantly connect to over
100 games studios

Games for new and
established markets

GroovePlay enters new markets every year as enabling legislation and regulation advances around Europe, North America, Africa and LATAM. With the goal of expanding its footprint throughout the global iGaming space, Groove continues to establish a presence in all regulated markets capitalising on this tremendous growth potential. GroovePlay has signed significant partnership agreements with tier-1 operators as the content provider of choice, earning the right to supply the best in the business with the best content in the business.

Main Features

By grouping all functionality together in one place, Groove's proprietary back-office makes casino management easier while yielding more insightful and actionable data that leads to concrete bottom line improvement.

Groove Account
Management Team

Groove is strengthened by a team of professionals that speak the iGaming language. Having been recruited from the online gambling industry with strong casino backgrounds, our team is dedicated to supporting you in growing your business. Using their knowledge and expertise, the AM team pride themselves on anticipating customers’ needs and understand the importance of a providing a fast and accurate service. That’s why no matter what you’re looking for, there will always be someone at hand to help with your requests.

Online Casino Game Studio Groove

GrooveStudio

Groove now has its own game development studio, Groove Studio, with a portfolio of over 50 innovative and entertaining casino games including slots, custom games and even mission-based social, environmental and climate change games that seek to explore fresh areas of the market. Groove Studio has been established with an approach that revolves around developing state-of-the-art games incorporating new mathematics, high-end artwork and an abundance of new technology, all in pursuit of delivering the finest entertainment. Inspiring themes like climate consciousness and immersive storylines are central to continuously improving player experience.

Keep Up to Date With
Groove NEWS

At Groove we are consistently growing and evolving. We understand the everchanging market and seek out ways to stay ahead of the game, adapting to current and future trends. You too can keep track with the latest goings on with Groove News.
See All News

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Groove on?

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