Groove Is Heading to SBC Summit Tbilisi 2026

We’re returning to Georgia’s capital this July, ready to bring our expanding game portfolio API-first approach to one of the fastest-growing iGaming markets in the world. 

On 15th and 16th July 2026, our team will represent Groove at Sheraton Grand Metechi Palace, as part of the SBC Summit Tbilisi - the region’s principal conference for Eastern Europe, the Balkans, the Baltics, the Caucasus, and Central Asia. This is something of a homecoming, Tbilisi being one of the special places we know best in the region and one we would like to showcase.

Why Tbilisi Matters Now

The SBC Summit Tbilisi has become the meeting place for players, authorities, and partners that form the basis for their activity in the iGaming industry. Last year's gathering brought together more than 500 attendees from 44 countries, while this year's gathering was expected to be even larger with improved discussions and with the expo part of the show place being very busy with both participants and visitors.

This is exactly why we feel the need to take part in this event, as the issue of the regulatory framework is very crucial, and it is the very reason why we decided to work closely with the organizers and attentively monitor all events happening in Tbilisi.

Behind the Scenes: Why Tbilisi Feels Different 

The moment you ask anyone from our Partnerships team anything about Tbilisi, you will note that the tone of the conversation will change. This is not the first time we are entering this particular market, but rather the place where we have built real relationships and had one conversation and integration at a time. 

There is a reason why this trip remains highly sought after. Apart from national food and hospitality, which are great, Tbilisi has become one of the cities we enjoy more than we intended. 

Every time we find ourselves in Tbilisi, it seems like more than a conference and rather a relationship-building journey. 

What We’re Bringing to the Table 

Our team will be there to discuss what is new from our last visit to your region i.e. we now have a new aggregation platform bringing together over 20,000 games from over 150 suppliers, we have implemented an API solution that enables operators to go live within weeks instead of months and we have created back-office applications, marketing tools and compliance support services, which accompany all our integrations. 

Whether you are an existing operator wanting to expand your game offering or investigating the Eastern European and Central Asian markets, we will be there to discuss the strategies with you.

Let’s Meet in Tbilisi 

The Sheraton Grand Tbilisi Metechi Palace is where we will be throughout the conference duration. If you’re attending the event, schedule a meeting with us and explore how our aggregation platform can power your next integration.