Groove Adds Zillion Games to Its Content Portfolio
Groove has added Zillion Games to its content portfolio, bringing the studio that was named European Casino Content Supplier - Under 5 Years at the EGR Europe Awards 2025 to operators across its network. From now on, Groove partners can switch on Zillion titles through their existing integration.
The game studio has become one of the most talked-about young slot studios in iGaming. Its games are built around high volatility, collect-and-hold mechanics and fixed jackpots, and its release calendar rarely slows down: they shipped four new high-volatility slots in September 2026 alone.
Meet Zillion Games
Zillion Games is the trading name of Ziplay Limited, a slot developer based in Limassol, Cyprus. Since launching in 2021, the studio has grown its catalogue to more than 70 slots, and 2025 was its most productive year yet, with 21 new releases.
The numbers behind that growth are substantial. According to Zillion, its games now reach 15 million players and generate 125 million game rounds every month. Every title runs on an RNG certified by iTech Labs, the independent testing lab.
The industry has noticed. Zillion was named Rising Star at the EGR Italy Awards 2024 before taking European Casino Content Supplier – Under 5 Years at the EGR Europe Awards 2025. In 2026, it was shortlisted again at the EGR Europe Awards and at the SBC Awards Europe.
What Makes Zillion Stand Out
Zillion centers the design of their slots on one significant aspect: players must observe how value is being accumulated at all times. Therefore, features come with collection ideas, meters of accumulation, and fixed Mini, Minor, Major, and Grand jackpots, which makes players see how they are progressing even before the feature is activated.
New bonus rounds on each spin
As for 3 Crown Coins Deluxe games, three single modifiers can be triggered - Expand, Multi, and Twin. Expand adds a fourth row, Multi places cell multipliers that can grow to x32, and Twin doubles every Royal Coin. As a result, the round is able to function in different ways.
Unusual reel layouts
Zillion got used to stepping away from the 5×3 format quite often, which is why Train of Fortune is a good example of a 3-5-3 layout that has 45 winning combinations, where there is a locked Collect sign on the middle reel. Electro Strike has a more narrow layout in the form of 3×5 with 15 winning lines.
Familiar themes, modern mechanics
The studio takes classic slot themes such as fruits, crowns, coins, Egypt and electricity, and pairs them with Hold & Win style respins, Walking Wilds and Wheel of Fortune jackpots. Players recognise the theme instantly, while the mechanics give them a reason to stay.
A steady stream of new releases
Zillion keeps its catalogue fresh with frequent launches. The studio's recent games have also caught the eye of the press. Joker Crazy Wheel and Train of Fortune were both featured in Chipy's roundups of top new game releases in 2026.
What It Means for Groove Operators
Zillion fits Groove's approach of adding studios that bring something distinctive. For operators, that means:
- No new integration: Zillion's slots go live through your existing Groove connection and sit in Groove Command alongside 20,000+ titles from 150+ providers.
- Gameplay built for retention: accumulation meters, collect symbols and four-tier fixed jackpots keep progress visible and bring players back.
- Promo-ready titles: high volatility and max wins of up to x7,000 make the games a strong fit for tournaments and campaigns.
- A lobby that stays fresh: 21 releases in 2025, four in September 2026, and sequels like Electro Strike 2 and Train of Fortune 2 on the way.
- Fits every lobby type: 50+ currencies, including fiat, crypto (BTC, ETH, USDT) and social currencies for sweepstakes.
- Seasonal and custom games: Zillion builds seasonal and fully customised titles for holiday campaigns or exclusive content.
Add Zillion Games to your lobby
Zillion Games titles are now available to Groove partners. Want to give the new games an extra push? Our partners can also take advantage of Zillion's special and promotional offers. Ask your account manager which offers are currently available and how to activate them, or contact us for more information.
