Groove Reflects on a Strong Showing at iGB L!VE London 2026

iGB L!VE returned to London this July at the ExCeL Center, and it was, by all accounts, the best version of the show ever. Attendance exceeded 15,000 people and there were 300-plus exhibitors on the floor, and Groove was part of it as well. 

This is considerably higher than last year, when the first edition of iGB L!VE took place in London, and it indicates that the industry views the event as an important annual event instead of just being a single move to London for this past season only.

A Sharper Floor

Once again, the theme of this year's event was “All-In,”  which played out in the conversations that took place on the floor. There was a strong presence for casino gaming, sports betting, and affiliate marketing, but overall, the tone of the conversations seemed to revolve more around substantive discussions rather than simply browsing through exhibitor booths. When it came to the matchmaking platform introduced this year by the show and its organisers, we could see that the platform worked as intended and as a result, we saw a much more focused audience that had come to the event prepared with questions as opposed to a general interest.

Groove’s Time on the Ground 

Overall, the two-day event was successful from Groove's perspective; we came in with a full calendar of appointments and left with more follow-up opportunities than initially anticipated. This shows the strong interest and ongoing engagement from our current partners, as well as an indication of interest from operators and platforms that we have not communicated with before. Numerous initial conversations turned into more developed conversations about integration timelines during this time frame; this has us confident about the months ahead.

Events with Partners and New Prospects

The meetings held at the event covered both the partner spectrum; they were either current partners wanting to expand their relationship as well as new contacts looking to evaluate an aggregation partner for their businesses. There were many instances where conversations that began with basic questions about our product catalog and integration model advanced into commercial specifics within the same meeting; this is not typical for a first touch point at an event of this size.

Rachel Tourgeman, our head of partnerships, said that the thing that was most apparent at this year’s event is the quality instead of quantity of the conversations held - ,,The individuals that visited our stand were generally knowledgeable about what they were looking for and came prepared with specific inquiries regarding integration, depth of catalog and commercial terms. The preparation for the meeting before arriving seems to lead to meetings that yield results. Leaving London, we have developed a stronger pipeline than we have had coming out of an event in many years. Additionally, I expect some of those conversations will develop into announcements in the coming months.’’

Looking Ahead 

Overall, if you attended iGB L!VE London 2026, then it would have confirmed that this event is very well run in terms of its structure and the people who are involved; attendance was consistent on both days. Thanks again for meeting with us. We appreciate your time and look forward to seeing how we can continue the conversations you were having with us over the following week.

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