Groove Welcomes Urgent Games to Our Content Line-Up

Groove is pleased to announce a new partnership with Urgent Games that has added a new layer of exciting, fast-paced, dynamic content to the platform. This collaboration has also provided operators with opportunities for diversification of gaming content, faster deployment of content and an easier route to expand into new markets.

Who Is Urgent Games & What They Bring

Urgent Games has gained a reputation in the iGaming industry for its extensive library of game titles and modern, easy-to-implement approach to gaming development. Since 2012, Urgent Games has established itself as a top-quality provider of casino games through its API for online and mobile casinos.

Their game library consists of over 150 HTML5 casino games, which include slot machines, table games, and different types of games (such as crash, mines, bingo/keno, etc.)

All games are built using an HTML5 framework, and thus can be played on mobile, desktop, or tablet devices.

In addition to that, Urgent Games is designed for global use: multi-language and multi-currency supported and accepts a variety of payment solutions, including cryptocurrencies.

Essentially, with the help of Urgent Games, operators can offer their customers high-quality gaming content with minimum technical difficulty, which helps operators improve their operational efficiency and accelerate their entry into new market.

Why is this partnership advantageous to Groove operators?

When Urgent Games joins Groove's offerings, Groove Operators will now have access to a highly successful Urgent Games collection of games, as well as an easy integration experience. Because Urgent Games has advanced programming interfaces for integrating gaming with Groove's systems, Groove Operators only have to deal with one API, one back-office, and one pipeline; they will no longer be dealing with multiple integrations, wallets, or reports.

The goal of this simplified and clear integration process is to help groove operators provide value to their players. Groove provides a flexible, agile content-delivery platform in combination with Urgent Games, providing groove operators with exciting, innovative, creative, and entertaining gameplay with excellent operational support.

In conclusion, this is not simply adding another provider. This partnership creates a simple, efficient way to streamline an operator's integration process, create regular content delivery, and simplify the management of their portfolio.

What Operators Should Know: The Key Features That Bring Operators Value

Here you can find some of the key strengths of Urgent Games that should help you to determine why it is actually a strong addition for you and your casino or gaming establishment:

• Variety of gaming options to choose from - For example: Slots, table games, crash/mines games, bingo, keno, video poker and more. The variety helps to attract different player types.
  

• Device- and mobile-agnostic titles built using HTML5 technology - Best way to reach mobile-first players.
  

• Multi-currency and multi-language support (including crypto); You will be able to reach players worldwide without needing to build a specific infrastructure to do so.
  

• Rapid release schedules of new titles - Urgent Games continues to regularly release new titles so that content can stay fresh and players continue to engage with the new titles.
  

• Unified API integrations - Provide easier back-end maintenance; Provide less back-end technical support and Help to enable a seamless wallet-management/reporting process from a single place.
  

Impacts on The Gaming Industry: Platforms & Players

As a result of partnering with Urgent Games, the platforms that are using Groove to power the content (games) on their sites, will have the ability to quickly and easily create a more extensive game library, create a greater variety of games, produce multi-genre titles without having a high investment, and more easily react to changes in the marketplace regarding games.

In terms of players, the outcome of partnering with Urgent Games will be a better experience through a more extensive selection, mobile-friendly, and a wider variety of gaming options. This leads to improved retention and satisfaction, thus creating more opportunities for operators.

Partnership with Urgent Games signifies a dedication to speed, quality, diversity in content, and operator support. Operators who partner with Urgent Games will have a differentiated product from their peers, which in turn will create a competitive advantage.

If you are interested in learning more about how Urgent Games' content fits into your platform, and/or discussing the development and implementation of that content, please feel free to contact Groove. We will help you continue to grow, adapt to your market, and succeed!