Groove Partners With NeverEnding Tech

Groove has added NeverEnding Tech to its portfolio and it’s definitely worth mentioning. The reason is not the fact that they have a huge development organization with years of experience, but rather the fact that the complete opposite applies to them. They run a small team of very specialized developers who are creating games that work, and they have made conscious decisions about how to build their games.

So, what you now have access to as an operator on Groove's network, and why this should matter to you.

Who Is NeverEnding? 

NeverEnding Technology is an online gaming provider from Cyprus, with an outsider's perspective, run by industry veterans that maintains a clear position. When it refers to "plug-and-play integration," this isn't just another clever slogan - it's a commitment to a complete system document that ensures that every game they create launches flawlessly, runs without drama and generates revenues on day one. They do not have any integration issues or long onboarding delays.

They are also a small studio in terms of volume, but that was premeditated. Instead of trying to saturate their market with quantity, they have focused their efforts on a tightly curated portfolio of Hold and Win slot games and have only developed three distinct gameplay categories: Fruits & Coins, Modern Classics and Specials. The H/W slot family will be utilizing already popular and highly engaging gaming mechanisms that all players currently have enjoyed using and they will infuse each title with enough creative flair that will make the titles feel 'new' to consumers. They also have an audience due to the many B2B businesses that never stop trying to establish new B2C relationships via their media and casino partners, there will never be a client launch that does not have traction or will go unnoticed.

The Games - Built to Perform 

Currently, nine titles have been released by NeverEnding and include three distinct game families: Fruits & Coins, Modern Classics and Specials. The portfolio consists of Thunder Diamonds x5000, 3 Chili Bundles, Van Der Chicken, Coin Dozer, Ultimate Coins, Ultimate Coins x5000, Wild Joker's Diamonds, Thunder Diamonds, and FireFruit Sevens Classic, to name just a few.

The strength in these games is that none of them has overpowered another. Moreover, they have been successful through the same overall business model of being built around the same mechanic, the Hold and Win format, which has turned out to be the stickiest game style in the slot category for several years. Each game offers the same concept and the same prize structure, which provides players with an idea of how to win and a reason to stay in the game instead of leaving after not hitting a significant amount after the first few spins.

The RTP's range from 95.95% - 98.08% and have maximum win amounts capped at x5000 throughout the core offering. Therefore, they offer a volatility profile that appeals to both ends of the spectrum, or high-end and low-end, providing enough cap on the high end to attract players who seek to win large amounts and a sufficient minimum on the low end to keep casual players engaged throughout the gaming session. Also, the volatility of the titles ranges from Medium to High, giving operators genuine flexibility in their segmenting of gaming lobbies.

Portfolio-wise, there is a broad enough range of styles within the portfolio that there will be something appealing to many audiences (for example, the portfolio contains a classic fruit or coin form factor for the more traditional customer, an energy style for the newer customers, and a title such as Van Der Chicken that is so creative it would warrant its own spot in a game lobby simply based on how it looks). Each of the games has its own unique style but all together still feel like they were designed by the same company; this is more challenging than it may seem.

The Operator Angle 

NeverEnding has an interesting position in the marketplace. They are actively providing options for operators who desire games that have a personality, great game mechanics, and real promotional infrastructure without a lot of noise from an extensive catalogue or complicated multiple product partnerships.

The 98.08% RTP for 3 Chili Bundles deserves a second mention. This is a figure that operators in highly competitive and player-first markets can actually use in their marketing effort, as opposed to being hidden in a footer - it can be found on both sides of the lifecycle for players (when they acquire players and when they retain players). Additionally, they have an x5000 max payout and four ways to win jackpots, making it a game that fits both in the acquisition of new players and the retention of those players.

For Groove operators that are developing their content mix with these types of high-quality Hold and Win slots that have excellent bonus structure across various themes (i.e., sports, fantasy, etc.) and volatility levels and from a studio that clearly understands how to keep players coming back - NeverEnding fills a distinct niche.

Ready to Add? 

NeverEnding titles are now live on Groove. If you’re looking to strengthen your offering with special content that comes ready to perform, get in touch with us today.