Groove Expands Its Game Library With ELA Games

Groove has just expanded its content portfolio, while adding more colors to it as well. We are very pleased to announce that ELA Games, one of the most dynamically developing companies in the casino slot industry, has just entered and started its operation on the Groove platform. Thanks to Groove's single API, operators are able to access the full library of ELA Games slots without additional efforts to integrate.

What Does ELA Games Represent? 

ELA Games is a newly established slot development studio whose founders have more than ten years of experience in the gambling industry. Instead of six inexperienced beginners’ guessworks, ELA Games combines more than a decade of expertise in games development, including slots and casual casino games production and land-based gaming. The company already has more than 60 video slots in its library, and all of them feature unique art and sound designs and different mathematical models, instead of the common story of the same products being repainted.

Although ELA Games is relatively new, the studio has already been recognized by the industry experts and received the Best Slot Provider awards at the SBC Awards and SiGMA East Europe, as well as various nominations from EGR B2B. 

What makes Their Catalogue Stand Out 

There are some things that make ELA Games different from everyday suppliers of slot machines:

Diversity of themes without sacrificing quality - Their library comprises everything from the era of Ancient Egypt and Greek mythology to gun fights in the Wild West, Celtic legends and concepts with no established patterns, like a street fair that celebrates hot dogs - and every theme is developed with equal care. Such diversity is important for the operators to ensure that the game portfolio does not become boring. 

Unique and borrowed mechanics of the games that are actually useful - More than just free spins and multipliers, ELA Games incorporates Hold & Win formats, its own Winpot mechanic, and PopWins mechanics taken from AvatarUx into its games. It is the diversity of mechanics that provides the operators with more options to variously segment the games depending on the needs of the players - some players prefer conventional slots, while others want to try something new.

Math customized according to risk appetites - RTPs in the portfolio vary from lower numbers in the low to mid-90% range to nearly 98% in certain titles with volatility ranging from low to high. This range allows operators to select between various levels of risk and reward and run their games based on their target audience. 

Multi-jurisdiction licensing - ELA Games is licensed in Malta, Sweden, Ontario, etc. - which guarantees that operators get content that’s not only attractive but also operable in the target market.

Why We Add Them on Groove 

Groove's unique value proposition is providing operators with access to a large and good library of content through a single integration rather than many others. Every vendor must justify its due position in our library, and ELA Games is one of those companies that meets our criteria: stable release frequency, good player retention rates, proper certification in regulated markets, and an overall design concept that stands out from the crowd. 

We also like the fact that ELA Games is still growing rapidly. Its release frequency and award nominations throughout the last year indicate that the company produces interesting games and is walking the right path. Therefore, operators who join this company now become early birds and start playing successful games in advance.

What This Means for Groove Operators 

For operators using Groove, ELA Games’ entire portfolio is available at the flip of a switch - no additional contracts or integration time is required, and no waiting on a second API. 

- A significant increase in the amount and variety of content that requires no new technological investment;

- Access to titles created along varied volatility and RTP profiles, enhancing your ability to target different types of players;

- Games already approved for use in regulated markets such as Malta, Sweden, and Ontario

- A studio with an ongoing release schedule

ELA Games joins a growing list of suppliers on the Groove platform, and we keep adding partners that provide truly different content.

Are You Interested? 

Reach out to your Groove account manager to get ELA Games' titles live on your platform, or explore the full catalog through our Back Office.