Groove has released a new Tournament Tool for partnered operators to help streamline the creation and management of tournaments and promotions. With this new tool, casino platforms can efficiently increase their player engagement while maintaining complete oversight of their promotions’ performance - all from within one system.
More Efficient Tournament Management
This new platform feature allows operators to both create and manage time-limited tournaments directly within Back Office, eliminating the complexity associated with external setup as well as the cumbersome process of implementing data transfers and ticketing during a promotional period.
Operators can implement two types of features:
- Single-game tournaments for targeted campaigns
- Multi-game tournaments that include multiple titles
This versatility allows casino brands to tailor promotions based on a variety of factors, including their players’ unique segments, product offering(s), and marketing strategies. This solution offers the opportunity to execute successful short-term promotions as well as generate sustained customer engagement.
Combined Promotions
The new platform solution works with FRBs that allows operators to run tournaments and reward users all from the same interface.
The combined promotional offerings give Teams many advantages.
- Expedited campaign launches
- Ability to coordinate Tournaments and Free Round Bonuses
- Monitor performance without switching tools
By centralizing gamification tools with the Sinatra Back Office, Groove provides a more streamlined process for operators, which reduces the amount of manual work and allows for greater efficiency in daily operations.
Increased Visibility, Better Decisions
The ability to manage Tournaments directly from the Back Office gives operators visibility regarding campaign performance, making it easier to evaluate participants, customer action, and the need for a player promotion in real time based on current circumstances; this ensures time-based competitions meet the relevance and effectiveness benchmarks of each lifecycle stage.
The Tournament Tool is a significant milestone in the Groove roadmap, signifying a step toward a more comprehensive gamification foundation in place for 2026.
By offering smarter promotional tools today through scalable resources, Groove has established a solid foundation for further gamification and more advanced technology in the near future.
Tournament Tool is Now Available to Partners
The Tournament Tool can now be used by partnered operators through the Sinatra Back Office.
If you wish to learn more about tournament activation/configurations, contact Groove for additional information and guidance.
