Groove is Partnering with Azerlotereya

Azərlotereya is Azerbaijan's official state-licensed lottery operator, launched in November 2001.  For operators, this alliance brings new ground and potential in a rapidly expanding lottery market with government support. Azərlotereya manages a complete portfolio of draw and instant games - such as 5/36, 6/40, 4+4, Super Keno, and scratch-card type formats such as "Poz-Qazan." With over twenty years of nationwide presence and an existing player base already acquainted with the brand, Azərlotereya offers operators an approved, regulated product range backed by high exposure and credibility.

Because of their long association with Scientific Games, operators can expect a compliant and stable content deployment platform. The infrastructure is already optimized to handle high traffic and digital scale, making integration easier and support-ready. Combined with CSR-influenced public opinion, this is a brand that resonates with local values - something that foreign operators cannot handle alone.

Create New Market Opportunities with Groove 

Stay tuned as we continue to welcome forward-thinking partners and shape the future of iGaming. In addition, Groove empowers operators with a wide range of valuable benefits, including:

  • Built-in responsible gaming features to help them achieve regulatory compliance and promote healthy gaming behavior.
  • Powerful back office tools that include content management and full operational control. 
  • Rapid and seamless integration, reducing technical complexity and speeding up time-to-market.
  • Complete access to a quality games portfolio, with pre-configured content ready for regulated markets like Azerbaijan.
  • Compliance-ready framework, designed to meet new regulated market standards. 

If you are looking to expand into new markets with minimum return and maximum impact, reach out to Groove today and explore how this partnership can work for you.

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