Groove Is Heading to iGB L!VE London 2026

The calendar keeps filling up - and for good reason. Following a successful showing at SiGMA Asia in Manila and SBC Americas, Groove will head to iGB L!VE (1–2 July 2026) at ExCeL London.

This is one of the most important stops on our 2026 events calendar, and we want you to know we’re not just attending - we’re going with purpose.

Why iGB L!VE London Is Important 

iGB L!VE is one of the few events in the iGaming sector that brings together the whole ecosystem of operators under one roof: Casino operators, sportsbooks, affiliates, platform suppliers, and the tech teams supporting them. 

What sets iGB L!VE London apart isn't just the size - it's the concentration. In two days, you get access to the kind of cross-functional iGaming audiences that would normally take a dozen separate trips to reach: operators, affiliates, suppliers, investors, and regulators, all under one roof, all in deal-making mode. No other mid-year event in the calendar comes close to replicating that mix.

So, as B2B technology partners, Groove will be there as well. Everything we build - our game aggregating layer, single API, full-stack platform, Marketing/API - is developed to assist operators in launching, growing, and competing more effectively. Therefore, the discussions that occur at events like these are not only interesting; they impact what we do and shape our work. 

In addition, London carries a meaning that other regional shows do not. Decision-makers who attend iGB L!VE are typically operators and product leaders with late-year objectives, such as upgrading their platforms, curating their content strategies, entering new markets, and creating technology partnerships. Those are exactly the conversations we want to be part of. 

What You Can Expect from the Groove Team in London 

Our team will be on-site both days and available for: meetings, platform demos & candid conversations about what you’re working to create.

Here’s specifically what we’re bringing to the table: 

Game Aggregation ( 15,000+ Games, 1 Integration) - If you’re an operator that has spent time & budget on multiple provider integrations, you have a problem that has already been solved. Our single API allows you to connect to content from over 200+ game providers - i.e, slots, live casino, table games, jackpots etc - all managed via one back office! We will be walking operators through how that actually works in the real world and what the onboarding process typically looks like.

Groove Marketing API - This is one of the things we are most excited about right now. Operators can manage free round bonuses, and access promotional materials for all of their games when using the Groove Marketing API. If you've attempted to coordinate FRB campaigns with 10 different providers, in the past you’ll see how this matters. We will perform a live demonstration of the API in front of you.

Turnkey Solutions for operators building from scratch - Our comprehensive, all-inclusive, end-to-end platform has everything needed for the full operation of your business: Back Office, CRM, and UI/UX, Payments Gateway, Affiliate System, and BI Reporting. We welcome new operators who are entering the market as well as existing operators that want to consolidate their technology stack and would love to showcase what a complete Groove-powered operation looks like.

Sweepstakes Casino Solutions - Our ongoing commitment to providing the best solutions for this growing segment of the gaming industry means that we have created dedicated infrastructure for online/sweepstakes operators. We have built a highly scalable and fully compliant framework to support all aspects of their business, from the infrastructure needed to fully manage compliance, engagement tools to retain customers, as well as monetization strategies designed specifically for this type of operation. We would like to speak with anyone involved in or even exploring this growing segment of the gaming industry.

Why Meet Groove at iGB L!VE?

We know your time at the show is valuable and limited. Here is why meeting with Groove is worth blocking in your schedule. 

As a partner in technology rather than a vendor, Groove is able to offer clients a more personal experience. Unlike other vendors at the iGaming Expo in London, Groove’s team working on the floor consists of those who are familiar with the technology and markets — and will be able to discuss your specific issues in detail. Our answers to your questions will not include any type of sales pitch; rather we will give you factual information by answering your questions.

We are actively growing. Following our participation in SiGMA Asia at a conference in Manila and seeing significant movement in the areas of localising for the Asia-Pacific market and regulatory compliance, expanding into the London market is a logical next step for us New partner relationships, additional markets we are interested in developing, and having meaningful discussions on all aspects of expanding Groove are all part of why we want to connect with you.

We believe in working quickly. The overwhelming majority of partners complete the integration process with Groove within four weeks. We do not believe that it is acceptable for the partner to wait months for a new technology to begin operating. When a potential partner contacts our team for information on the possibility of switching platforms or integrating new content, we will provide an accurate representation of what timelines will be going forward.

Book a Meeting With Us Before You Arrive 

The best deals and conversations at the events don’t happen by accident - they’re planned beforehand. If you’re attending iGB L!VE London and want to meet the Groove team, we’d encourage you to book a meeting before the show to find proper time rather than chasing each other across a crowded floor. 

If you’re an operator looking to enhance your gaming catalog, if you’re a startup considering competitive solution providers ("turnkey"), or if you are an operator currently working with another aggregator and are interested in evaluating whether there might be a good alternative, we would like to speak to you.

You can book your spot, and we'll take it from there. See you in London!