Groove feeling benefits of ICE

New Data-driven AI-Recommender makes full initial debut in London

Aggregator and platform Groove has reported that several operators in their cluster have already seen the benefits provided by their enhanced B2B-Recommender which was previewed at SiGMA late last year and launched in its first full iteration during ICE2023 in London.

The new data-driven AI-Recommender tool enables operators with multiple brands to have a unique lobby for each brand based on key metrics. Casino management has access to the data from the 'Recommender' to tailor content as well as being exposed to automatic suggestions from the technology based on patterns detected by the AI.

The company has also announced a new distribution agreement that was struck at ICE with CT Interactive. Through this agreement, the innovative portfolio of CT Interactive will become available via Groove's platform.

Aggregator and platform Groove has established itself over the last 7 years as a reference point for a powerful operator cluster with over 500 brands and is closely identified with a compelling value-proposition that puts innovative technology, attentive streamlined service and solid reliability first.

Groove is a one-stop-shop for iGaming; covering immersive content, next-generation platform, advanced technology solutions and an easy-to-use self-service ecosystem. Groove is widely considered as a benchmark for successfully developing a dynamic operator cluster.

Groove's primary areas of focus include the integration of game content as well as software development and support for online casino platforms, all in the service of their cluster of casino brands.

Groove has a bulging portfolio of thousands of games from over 100 studio partners and with the addition of over 100 new games each and every month significantly expanding the global entertainment provider's offering of great games and sports betting.

Yahale Meltzer, COO and co-founder at Groove, said: "While many other B2B technology providers are still very much in the development stage, Groove is ahead of the curve, having already developed a platform that is operational after a successful beta phase. Our operators and their brands can benefit from the consulting we provide on how to use the "Recommender" technology and screens to influence casino management decisions and improve revenue outcomes."

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