Groove Expands Its Content Portfolio With Gorilla Entertainment

Groove has incorporated Gorilla Entertainment into its growing roster of studio partners, allowing operators on the platform to access a new range of slot games and multi-product offerings from the Europe-based firm through the single API.

This merger is part of a wider trend that Groove is embracing in its strategy, wherein the company is looking at volume not just in numbers but more as an ability to pull ideas through which the users can gain advantage.

Who Is Gorilla Entertainment 

Gorilla Entertainment is a game creator for well-known companies within the regulated gaming industry. Their range of content includes slots, live casino, bingo, virtual sports, and sports-based gambling content, which is provided through just one API. 

Recent releases from the studio point to an active production pipeline. Titles such as Sweet Home and Coin Rush, both built on a 6×5 cascading grid mechanic, and Dinner Night, a 5×3, 10-payline slot, show a studio iterating quickly on player-tested formats rather than releasing sporadically. 

Beyond their gaming content, Gorilla's product suite includes a proprietary Gamble option where a player can benefit from many bonuses and multipliers reaching 16,383, jackpot solutions that can be adapted to the needs of introduced games. The company has an authorization from iTech Labs for Random Number Generators, and its games are built for deployment across regulated markets, currencies and languages.

Why This Matters for Operators 

For Groove partners, the significance lies not merely in another logo's presence at the entrance, but rather in the degree to which the connection lessens the labor burden:

• There is no independent technical integration - Gorilla’s information is available via the same single API already utilized by the operators in working with more than 150 entrants within the Groove project, thereby ruling out possible development resources and testing cycles associated with the launch.

• The variety of gaming mechanisms - Numerous special features of the slots, jackpot mechanisms, and particularly, the revolutionary Gamble function allow operators to create unique offers for various audiences without negotiating with multiple vendors.

• Readiness for operation in regulated markets - Thanks to its licensing and recognition in multiple jurisdictions along with the multi-currency and multilingual interface, there is no problem with compliance on the part of operators when working with a brand-new studio.

• Opportunities for mutual expansion - With virtual sports and bookmaking facilities being introduced as part of its plans, the operator will work with Gorilla that is extremely flexible.

A Partnership Built on Fit, Not Just Scale 

Through its aggregation model, Groove has always aimed to make operators' lives easier through a single integration and more options to choose from. The acquisition of Gorilla Entertainment also follows this exact model. Through its responsible gaming policies and its multi-vertical roadmap, the studio's philosophy is in line with Groove's principles when it comes to content partnerships.

The operators already working with Groove can start utilizing Gorilla's offers by simply activating them from their Back Office, which does not require them to go through an integration process. For those who have not yet joined the system, it shows yet another way how the one-API solution keeps beating competitors by offering solutions separately.

Ready to Add Gorilla to Your Lobby?

In case you’re already working together with Groove, connect with your account manager to start utilizing Gorilla Entertainment content immediately. If it’s your first time with Groove, contact us to understand how one API links you with Gorilla and 150+ top-tier studios.