Groove Elevates Live Casino Offering With Game-Changing Winfinity Integration

Groove has recently added Winfinity Live Casino in its Aggregation Platform, taking a crucial step towards giving all operators the ability to differentiate their Live Casino Game offerings. Winfinity combines an uncommon mix of depth (technical) and creativity (ambition to develop new ideas) into a product segment that has seen little change since its creation. Therefore, the addition of Winfinity's full range of live casino-type games via Groove's single-API integration will be readily available to the entire global network of Groove operators.

A Studio Built to Stand Out

Winfinity isn't a studio that releases games just to fill their catalog. Based in Riga, Latvia with a 24/7 streaming facility, Winfinity has spent six years developing live casino content to push the boundaries of what the format is capable of producing. The final result is a selection of reimagined classics - Blackjack, Roulette & Baccarat - and exciting live game shows, all produced with distinctive production values and design quality, which puts them in a league apart from the many other live casinos.

Innovation That Lives Inside the Game 

Unlike many other game providers, Winfinity innovated through its own gameplay. One of their most unique features is their patented "Last Chance" mechanic, which provides players with the opportunity to affect the outcome of a game even if that first outcome is not what was originally expected (these types of changes are going to completely redefine the way live games operate. This is not simply a "cosmetic" change). In addition to this, Bet-in-Play (which takes Blackjack to even greater lengths) will provide users with new options for how they can place bets while the game is currently being played and gives users a true strategic advantage to every hand of Blackjack they play. 

A Track Record That Speaks for Itself 

The excellent quality of the studio has been publicly recognized, with Winfinity recently winning the "Rising Star of Casino Innovation" award at the SBC Awards and holding dual licenses for operating within the regulated markets of Europe, Latin America and Asia, which will give operators access to real market shares with distinguishable brands.

Ian Tomson, Senior Account Manager, B2B for Winfinity, stated; "By combining with Groove and their world-class iGaming platform, we are provided with the opportunity to extend our presence with our patented innovations such as Last Chance and Bet-in-Play for Blackjack, as well as all of our high-quality products that will connect with both players and business partners around the world. Winfinity does not just deliver games. We provide a complete and immersive experience through our innovative, dependable and exciting solutions to help drive growth in today's competitive market."

What This Means for Groove Operators 

The accessibility of Winfinity's portfolio to Groove operators is simple. The entire catalogue is now available via Groove's casino game aggregator, allowing operators to activate and manage Winfinity’s content with their wider game mixtures through one single API - the same API they currently utilise. No original integration project or additional technical effort is required. There is only a high-quality new live casino product available for immediate adoption.

Yahale Meltzer (Co-founder/CEO of Groove) said:

"The live casino market has been called for a new vision, Winfinity is that vision - there is a synergy between the technical prowess of Winfinity and their unwavering concern for creativity, which is not traditionally a part of our business. With this partnership, we are introducing our operators to a substantially different form of content that is stickier/ more engaging/ would appeal most to players: who've tried every other available product". "This cooperation between our companies truly personifies our corporate efforts to 'find your Groove. Collaborate with those partners who wish to advance the product category".

Ready to Add Winfinity to Your Casino? 

Groove has assembled a tremendous partner network featuring 200+ top-tier game providers. As a result, operators will be able to offer more than 15,000 unique game titles through an easy-to-use API, experience a superior 99.99% uptime average, and benefit from additional integrations each month. The addition of Winfinity to the GROOVE partner network places yet another incredible gaming option at your disposal today.

Act now if you want to provide your players with a ‘live/casino-like’ gaming experience that they have never experienced. Contact our Account Manager or reach out directly to discuss how we can help you discover where your competitive edge exists.