Groove, a leading innovator in the iGaming casino platform and aggregation sector, achieved remarkable progress in 2023, setting new benchmarks in the industry with a series of transformative initiatives. The year was marked by a significant overhaul of Groove's brand identity, unveiling a new logo and website. These changes were strategically aligned with Groove's mission to enhance the gaming experience for player-focused iGaming operators.
Yahale Meltzer, COO and co-founder of Groove, highlighted the significance of the past year. "2023 was a year of pivotal growth and development for Groove. We implemented substantial enhancements to our platform, reinforcing our commitment to leading innovation within the industry," stated Meltzer.
A major milestone for Groove Aggregator in 2023 was the commitment to introduce over 100 new games monthly. This expansion was facilitated through partnerships with 18 game providers, including industry leaders like Playtech and Spribe. As a result, Groove's single-API integration now offers an impressive portfolio of over 15,000 games from more than 100 distinguished content partners.
Groove introduced the innovative Push-API, an automated solution for integrating game information into the API. This development streamlines the operational process for operators, demonstrating Groove's dedication to providing efficient and user-centric solutions.
The network of Groove expanded significantly, welcoming 16 new operators and broadening its reach to include top-tier operators. Groove's offerings encompass a wide range of iGaming verticals, such as slots, online casinos, live casinos, poker, table games, and crash games.
In an effort to diversify its product offerings, Groove substantially enhanced its lottery options through a strategic partnership with Sisal, a leading lottery provider. Additionally, Groove increased its visibility in the industry through active marketing and participation in major industry events, including ICE London and iGB Amsterdam.
Looking forward to 2024, Groove is poised to introduce an array of innovative tools and technologies. "We are diligently developing advanced infrastructure for 2024, preparing to launch new and exciting tools," shared Meltzer. The company eagerly anticipates demonstrating these advancements at various global exhibitions.
The technological innovations of 2023, such as the introduction of a Demo Mode in the Back-Office, the ability to set RTP by brand, and the launch of the data-driven Recommender tool, underscore Groove's unwavering commitment to providing cutting-edge technology solutions in the dynamic iGaming landscape. As Groove prepares to unveil its groundbreaking technology in 2024, the company is well-positioned to solidify its status as a leading player in the global iGaming market.