This November, the world of iGaming travels to one of Europe's most legendary cities, Rome, Italy for the highly anticipated SiGMA Europe 2025, taking place from November 5-7 at the sprawling Fiera Roma exhibition complex. As the final big iGaming conference of the year, SiGMA Europe is commonly known as the grand finale of the global gaming calendar - and for good reason.
With more than 30,000 delegates, 750+ sponsors and exhibitors, and more than 250 speakers set to attend, the summit this year will bring together the whole cross-section of the global gaming industry, comprising online casino operators, affiliates, tech suppliers, investors, regulators, and game developers.
What is SIGMA Europe?
SiGMA Europe is among the most influential summits in the world for the iGaming industry. Organized by SiGMA Group, it brings together experts from Europe, North America, Asia, and emerging markets to discover new technologies, listen to regulatory news, and establish solid business connections.
First launched in Malta in 2014, the event grew ever larger and more ambitious before it outgrew its homegrown roots. SiGMA relocated to Rome in 2024 a relocation that marks the evolution of the evolution of the summit itself, as well as the growing need for high-end iGaming conferences in mainland Europe. SIGMA Europe in Rome will have an even bigger floor plan, better connectivity, and even more room for collaboration and discovery.
Year in year out, SiGMA Europe has helped to launch hundreds of partnerships, invested in start-ups, and enabled global growth strategies. It's not just a showcase - it's an accelerator for business.
Why Rome?
Rome is more than a cultural and historical attraction. Being one of the biggest cities in Europe with a fast-developing digital economy, Rome balances tradition and innovation. Its geographic center provides easy accessibility for delegates from all over Europe and the Mediterranean, and its first-class hospitality sector provides the perfect environment for networking and conducting business.
The location, Fiera Roma, offers over 100,000 square meters of exhibition space, allowing for expansive show floors, experience booths, networking lounges, startup spaces, and main stage events all under one building. This allows SiGMA to host its largest European summit to date - a genuinely global business and innovation hub.
SiGMA's move to Rome also marks a strategic expansion into mainland Europe, a sign of the growing dominance of Italian and Southern European economies within the global gaming economy. This move not only offers international visitors greater space and accessibility, but it also represents the growth of the event into a true continental gathering that opens its doors to both old and new markets.
What to Expect at SIGMA Europe 2025
This year's show will host over 750 exhibitors, with some of the most recognisable names in iGaming and sports betting in attendance. From cutting-edge software providers and game studios through to fintech disruptors and marketing platforms, attendees will be able to meet the very latest in gaming technology.
Expert-Led Conferences and Panels
Expect a high calibre agenda full of industry-leading speakers covering subjects such as:
- European regulatory changes and compliance updates
- Future of AI, blockchain, and Web3 in gaming
- Innovations in affiliate marketing and traffic acquisition
- Fintech trends and crypto integration in online betting
- Responsible gaming and safer gambling practices
Start-Up Pitch Arena
A feature at SiGMA Europe is the Start-Up Pitch battle, where early-stage companies pitch in front of a panel of investors and industry professionals. The program has helped many successful companies in the past, and it is a must-attend for both entrepreneurs and VCs.
Three-Day Networking Opportunities
SiGMA Europe is not just stands and speeches - it's about making real connections. Delegates can take part in invite-only networking dinners, affiliate meetups, investor roundtables, and after-parties that bring together some of the biggest names in the industry.
Who Will Be There?
SiGMA Europe 2025 will welcome an impressive and influential lineup of global players, each with their unique experience and motivation to push the event. Amongst the operators, expect market giants such as Betsson Group, Entain, LeoVegas, and Flutter Entertainment, all of which are regular attendees at SiGMA in order to share market insights, establish strategic collaborations, and unveil their latest business endeavors. These companies use the summit to stay in front of consumer shifts, regulatory changes, and product innovation across different markets.
Operators like Evolution, Pragmatic Play, Hacksaw Gaming, and Nolimit City will be launching new games, content distribution solutions, and player engagement technologies. For them, SiGMA Europe is a perfect place to get direct feedback from customers, meet potential new operators, and roll out new titles ahead of the competitive holiday season.
On the platform and tech side, vendors such as SoftSwiss, EveryMatrix, and GiG will be demonstrating major advancements in casino engines, sportsbook modules, and player management systems. They'll be demonstrating how their products can improve performance, jump up compliance, and build user retention for small and large operators alike.
Affiliate networks and marketing agencies like Catena Media, Raketech, and others will also be in the limelight at the summit. These firms visit in order to network with operators seeking enhanced visibility and reach, especially in high-growth markets. They are also in the market for the latest in tracking solutions, SEO technology, and lead generation platforms to enable them to keep pace in an ever-evolving landscape.
Supporting this entire ecosystem are top-of-the-line sponsors from the likes of fintech, payment processing, ID verification, and cybersecurity. They reflect how crucial infrastructure and innovation are in an evolving iGaming ecosystem. These sponsors don’t just offer services; they also engage in panel sessions, product launches, and deal-making to further enrich what attendees at the summit are able to learn, access, and achieve there.
How to Get the Most Out of Attending SiGMA Europe 2025
SiGMA Europe 2025 is more than a trade show - it's the ultimate meeting of innovation, regulation, networking, and deal-making. As the final major summit on the iGaming calendar, it offers one final - and very often the most fruitful - chance to shape the year ahead.
If you’re serious about gaming, tech, or affiliate marketing, and want to finish 2025 with new deals, stronger networks, and sharper insights, this is the place to:
- Discover emerging trends and technologies
- Make high-level deals before Q4 ends
- Strengthen partnerships heading into 2026
- Build brand awareness in a highly competitive landscape
- Explore expansion into European and Mediterranean markets.
Through its open-door policy and global reach, SiGMA Europe acts as a bridge between the different ends of the industry, allowing companies to make genuine, cross-border connections that last long after the event is over.
And let's not forget - it's Rome. Between meetings and sessions, attendees have the opportunity to explore one of the world's most stunning and historical cities, making this summit as invigorating on a personal level as it is on a professional level.
Meet Groove Technologies at SiGMA Europe 2025
Groove Technologies will be attending SiGMA Europe 2025 in Rome, connecting with operators, affiliates, and partners who are looking to scale smarter and faster. Known for its high-performance game aggregation and flexible back office solutions, Groove supports iGaming businesses in streamlining operations, enhancing player engagement, and entering new markets with confidence.
If you’d like to meet the Groove team during the summit, reach out to schedule a meeting. Let us know what you're interested in, and we’ll be happy to arrange a time to connect in Rome.
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