This October, the iGaming sector’s stage will be set in Tbilisi, Georgia, for one of the region’s most important event, SBC Summit Tbilisi 2025, held on October 15-16 at Sheraton Grand Tbilisi Metechi Palace.
Bringing together iGaming industry’s top professionals from Eastern Europe and Central Asia, this event is not to be missed for anyone looking to develop, invest, or collaborate in these fast-growing iGaming and sports betting markets.
What is SBC Summit Tbilisi?
SBC Summit Tbilisi is a business-to-business industry conference created by SBC Events and SMH Global, curated to cater to the unique business needs of the Eastern European and Central Asian markets. It brings together leading local and international operators, affiliates, regulators, suppliers, and investors under one roof.
Ever since its launch in 2022, SBC Summit Tbilisi has established itself as a cornerstone conference among regional iGaming decision-makers. In a few years, it has built a strong track record for delivering top-notch connections and meaningful insights. Previous iterations have brought hundreds of senior management together, and some of the deals and partnerships that got their start at the summit have become longstanding business relationships.
The event combines expert talks, high-level networking, product demonstrations, and sessions specifically designed for the region's opportunities and challenges. The summit transforms year over year to capture modern trends and regulatory changes, making it a go-to and pertinent point of reference for those keen on iGaming in such emerging markets. For anyone who wants to expand in this market, Tbilisi is where to be this fall.
Why Georgia?
Georgia is not just a beautiful location - it is also becoming a regional gaming and tech sector hotspot. With a developing economy, geographic location between Europe and Asia, and increasing openness to digital innovation, Georgia has all the ingredients to assume a dominant position in regulated iGaming.
The capital city, Tbilisi, offers a mix of modern infrastructure, cultural attractiveness, and easy accessibility from the neighboring countries, making it an ideal place for hosting a regional summit that unites markets like Armenia, Kazakhstan, Ukraine, Bulgaria, Romania, and others.
What to Expect at the Event
Attendees can look forward to expert-led panels and discussions on key regional topics in iGaming industry such as:
- Local licensing and regulation frameworks
- Emerging trends in player engagement
- The role of AI and automaton in iGaming
- Affiliate strategies for new and growing markets
- Payments and fintech in underbanked regions
Regional Market Access
One of the key benefits of SBC Summit Tbilisi is its focus on localized insight. You’ll hear directly from regional operators and regulators about how to enter or expand in Eastern European and Central Asian markets.
Networking That Matters
With a more intimate setting compared to larger global expos, this summit offers real opportunities to build lasting relationships. Whether you’re an operator, tech provider, or affiliate, you’ll meet decision-makers ready to do business.
Product Showcases and Partner Opportunities
Discover new tools, platforms, and service providers that understand the challenges and potential of local markets. From payment systems built for cross-border transactions to game providers tailored to regional tastes, you’ll see what’s possible.
Who Will Meet You There?
SBC Summit Tbilisi 2025 will be hosting a specially chosen mix of local and international stakeholders, offering a balanced view of the modern iGaming and sports betting scene. Some of Georgia's biggest operators, such as Betlive, Europebet, Adjarabet, Crystalbet, and Setanta Sports, who continue to be at the forefront of pushing the local gaming sector, will be attending. These operators are not just well known for local prominence, yet additionally for growing influence in neighboring countries all over Eastern Europe as well as Central Asia.
On the global front, iconic international operators like Betsson Group, Entain, and Sportradar will probably be present, imparting expertise on cross-border operations, compliance, and new betting technologies. Delegates also get to engage with the big sponsors and partners who power the industry behind the scenes, including payment solution providers, data analytics firms, and security platforms looking to expand their footprint into new markets.
In addition to big operators and service providers, the event will attract affiliate networks, marketing innovators, and tech start-ups, many of whom are interested in meeting local brands and exploring opportunities in new markets. Government representatives, regulators, and legal advisors from around countries will also be present, driving key discussions around regulation, licensing, and player protection.
SBC Summit Tbilisi's ability to draw this kind of audience makes it well-placed to offer a high-impact environment — where business development, learning, and investment have the opportunity to thrive in a regional context.
How to Get the Most Out of Attending SBC Summit Tbilisi 2025
SBC Summit Tbilisi is ideal for a wide range of stakeholders within the iGaming and sports betting sector, especially those with an interest in breaking into fast-growing Eastern European and Central Asian markets. The summit of unrivaled value to:
- Online gambling and sports betting providers seeking to establish or increase their activities in the region. The operators derive value from access to regulatory news, local partners, and opportunities to introduce their products to a well-targeted audience.
- Game developers and platform operators looking to localize their offerings, enter new markets, or establish distribution agreements with local operators. The conference allows them to showcase their prowess in front of decision-makers.
- Regulatory experts, legal counsel, and compliance firms serving companies growing into new markets. Their participation drives the discussion around responsible gambling, licensing, and regulation best practices.
- Investors, venture capital, and M&A specialists looking to discover scalable business, disruption ideas, or acquisition prospects in this new market. With more start-ups and tech moguls participating in the event, it is a must-visit as a launching pad for long-term investments and co-ventures.
Whether you're already established in Eastern Europe or are heading there for the first time, this event is designed to deliver both top-level strategy and real-time connections.
Mark your calendar for October 15-16, and get ready to make valuable connections, gain powerful knowledge, and explore new opportunities in the heart of Georgia.
Meet Groove Technologies at SBC Summit Tbilisi 2025
Groove Technologies will be attending SBC Summit Tbilisi 2025 to connect with operators, affiliates, and partners looking to expand in Eastern Europe and Central Asia. As a trusted provider of advanced game aggregation and back office solutions, Groove supports operators with tools tailored for localized growth, content management, and regulatory adaptability.
If you're planning to attend and would like to explore opportunities with Groove, reach out via our Contact Us page to schedule a meeting. Just leave a message, and our team will get back to you to arrange a time to connect in Tbilisi.
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