We are excited to introduce our brand new opportunity for our partners, Azerlotereya, the national lottery operator of Azerbaijan is now part ow Groove’s expanding ecosystem. This partnership marks as a huge step forward in offering innovative, regulated lottery and gaming content to a broader market.  

Azerlotereya is the state lottery operator of Azerbaijan, known for delivering entertainment and reliable lottery and instant games. They have earned their reputation through fairness and responsible betting and have continued to innovate with the introduction of the latest technologies.  

By collaborating with Azerlotereya, Groove is introducing an established, recognizable brand on our platform. This will enable our operators to present excellent, state-supported lottery content - perfect for customers who enjoy secure, simple-to-grasp games. It also offers an avenue toward future opportunities in the Caucasus, enabling our partners to serve more players in growing, regulated territories.

This partnership represents Groove’s strategic focus on aligning with regulated, high-standing gaming companies, that strive towards a compliant, safe, and enjoyable player environment. Our bringing aboard of Azerlotereya onto our platform is evidence of our dedication to responsible gaming and entertainment excellence.

Stay tuned as we bring on more innovative partners and deliver the future of iGaming - one integration at a time.