Groove has completed a strategic integration with one of the market’s leading game-and-live draw provider BetGames. This collaboration opens up a new ways of potential for operators seeking high quality, engaging live-style content that pushes retention and revenue to new heights.
Groove operators can now supply BetGames' unique live card, lottery, dice and wheel formats, which are aimed at players who want live interaction and entertainment. This product is centered on human-presented streaming and premium UX, which is bridging the gap between sports betting and casino games.
By accessing this content via Groove's single-API integration, operators benefit from smarter deployment: faster time-to-market, single reporting, and streamlined back-office processes. Groove's aggregation platform already offers operators thousands of games and a robust infrastructure backbone.
From an operational standpoint the partnership delivers several tangible advantages:
- Access to BetGames' live-and-interactive type of games makes operators’ content more unique and helps with portfolio risk diversification.
- The unified integration via Groove decreases technical overhead and accelerates roll-out across markets.
- Combined with Groove's engagement tools and insight analytics, operators can more effectively optimize player funnels and life cycle value.
- BetGames brings regulated-ready content, that makes easier and faster for operators to enter new markets.
Ready to incorporate BetGames content through Groove? Reach out to our team today and start onboarding this high-performance live catalogue to drive growth.
