Utilise all the marketing materials Groove has to offer to increase player interest and encourage game play. Whether giving out free spins, bonus money or setting tournaments; engage with your players and attract new ones. Awareness and trial are two very important elements in the casino brand disposition funnel and promotions add to the arsenal of powerful marketing tools that can drive acquisition and retention.

Bonuses are a well-known strategy for encouraging and motivating players to sign up by providing a risk-free way for them to try out your brand. All the latest bonuses are available from Groove Marketing API as an instant resource that operators can deploy as part of the casino engagement strategy.

In addition to enticing players to sign up and make their first deposit, bonuses can be used to retain players by prolonging their lifetime value and are a positive way to re-engage and reactivate players.