BETBY, founded in 2018 and headquartered in Sliema, Malta, is a next-gen B2B sportsbook technology provider delivering AI-driven solutions to operators worldwide. Focused on scalability, flexibility, and innovation, BETBY’s platform supports thousands of real and virtual sporting events with advanced customization tools and seamless integration. The company has earned industry recognition with awards such as Best Mobile Sportsbook Provider, Industry Innovation of the Year, and Rising Star in Sports Betting.