SiGMA Eurasia has become one of the leading events in the gaming, affiliate marketing, fintech, and emerging tech sector. Originally conceived by the SiGMA Group (est. 2011) as part of its portfolio of international summits, SiGMA Eurasia unites tech disruptors, industry professionals and leaders, operators, affiliates, regulators and startup entrepreneurs in Dubai to talk about where gaming meets technology, regulation, and business growth.
The 2026 edition will be held from February 10 to 12 at Dubai’s Festival Arena.
The event is expected to bring together over 10,000 delegates, about 600 exhibitors and sponsors, 200+ speakers, multiple networking functions including dinners, gala awards, startup pitch sessions, and cultural / informal networking tours.
The Back Story of SiGMA Eurasia
The SiGMA Group has steadily expanded since its start over a decade ago to become renowned for bridging the world gaming and tech industries with superior‑class conferences and exhibitions. What began as a Maltese local event has expanded into an international franchise of summits, with summits being held in Asia, Europe, America, and now the Middle East. Dubai’s emergence as a strategic hub between East and West made it a natural choice for the Eurasia edition. Over the years, SiGMA Eurasia has grown from a regional networking event into a global focal point where innovation meets investment, drawing thousands of professionals eager to tap into new markets and discuss regulatory, cultural, and technological shifts shaping the industry.
Why Attend SiGMA Eurasia
Dubai’s strategic location as a hub between Asia, Europe and the Middle East gives SiGMA Eurasia exceptional appeal for companies seeking expansion or partnerships in these fast-emerging markets. The event is a crossroads where innovation, regulation, investment, and talent intersect.
Past SiGMA Eurasia summits have featured panels on the future of affiliate marketing, regulatory development, AI & blockchain in gaming, emerging payment technologies, and shifting player expectations in iGaming. It's also where big announcements are teased, deals are made, and visibility to operators and suppliers of tech is maximized.
Who Will Be There
SiGMA Eurasia boasts a wide range of visitors from every corner of the globe of gaming and tech. Delegates include leading operators, tech suppliers, regulators, and affiliates, all eager to connect and share the latest innovations. Startups and investors are equally significant, with pitch sessions and innovation theaters adding a dynamic feel to the agenda. Industry thought leaders and media publications utilize the platform to inform and highlight global trends, and service providers such as law firms, compliance providers, and audit organizations frame the dialogue on regulation and accountability. This makes SiGMA Eurasia more than a trade show - it is a vibrant marketplace of ideas, innovation, and potential where all stakeholders of the ecosystem congregate under one roof.
Professional Insights for Operators
For operators, SiGMA Eurasia is not just a networking opportunity; it provides actionable insight. The sessions are often filled with regulatory news in the MENA and Eurasia regions, giving operators an idea of compliance matters and licensing requirements. Panels include payments innovation, data analytics, and customer engagement strategies that focus on the drive for growth in highly competitive environments. The floor of the exhibition is also highly valuable, featuring demonstrations of scalable platforms and tools that can automate operations or improve player experiences. Through actively partaking in these discussions and inspecting the technology being showcased, operators are able to depart Dubai with solid strategies for optimizing their business.
How to Get Most Out of SiGMA Eurasia
To ensure your trip is worth it, a little advance planning and thinking ahead does not go astray:
- Pre-book appointments: reach out in advance possible partners, affiliates, or clients you'd like to meet. Organize slots for the event so you're not attempting to catch them off guard.
- Pre-plan the agenda: choose which panels, presentations, or startup pitch events are absolute must‑attend. Plan time on the exhibition floor, but also for evening networking and informal meetings.
- Bring things & demos: interactive demos, case studies, and bite-sized product descriptions (in local languages or with localisation reference) will come in handy.
- Prioritize local and regulatory intelligence: Discuss regulation in the UAE, Gulf Cooperation Council (GCC), broader MENA and Eurasia regions - these will be very pertinent.
- Follow up assertively: capture contacts, note good notes, and follow up soon after the event. Sometimes the unofficial discussions are as good as the official ones.
- Take advantage of the exposure: use social media, content drops, press releases aligned with SiGMA Eurasia to achieve maximum visibility.
Meet Groove at SiGMA Eurasia 2026
Coming to SiGMA Eurasia 2026 is not about visiting yet another trade event for Groove. It's part of the big plan: to establish leadership in Eurasia and MENA, to offer technology that's in sync with the needs of the region's regulation & market, and to continue emphasizing trust, compliance, and player experience.
Seek for Groove to leave SiGMA Eurasia with fresh content partnerships, more affiliate & marketing opportunities, richer regional support infrastructure, and more features that consider operators' input and challenges of growing markets.
Schedule your meeting with Groove at SiGMA Eurasia 2026: Join us in Dubai to experience our innovative software solutions and take your iGaming business to the next level.
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