Between July 1-4, thousands of operators, brands and innovators will gather around in ExCeL London to connect, collaborate and explore new ways to thrive in this competitive landscape. Whether you’re an operator, affiliate, game provider, or technology developer, iGB L!VE offers a space to meet industry peers, explore current trends, and understand how others are navigating the evolving iGaming landscape.
What is iGB L!VE?
iGB L!VE is a major event globally for the iGaming industry. It is organized by Clarion Gaming, which brings together more than 15 000 industry delegates globally. The event aims at empowering iGaming businesses of all sizes to grow through valuable relationships, tech innovations and forward-thinking content. Until 2024, iGB L!VE was held in Amsterdam. From this year, London will be its new home, offering easier access to global markets, a large venue, and even greater opportunities for networking with the top industry leaders.
Why iGB L!VE is Important
iGB L!VE 2025 is not just a typical conference - it is a vibrant stage where the global iGaming community comes together to shape the industry’s future in collaboration. The London edition this year marks a new benchmark for iGB L!VE, expanding in scale and in scope to cater to the evolving needs of operators, affiliates, and tech entrepreneurs.
Global Reach, Local Impact
iGB L!VE attracts participants from over 120 countries. Whether you are a small startup or an industry giant, this event gives you instant access to decision-makers, innovators, and partners from the entire iGaming value chain.
Meaningful Networking
Avoid random meetings - iGB L!VE is all about strategic connections. From networking lounges, private meeting spaces, and a whole section dedicated to affiliate and operator introductions, it’s easier than ever to meet the right people.
Future-Focused Learning
The conference features expert-led presentations and panels on subjects foremost important topics, including:
- Player retention and engagement
- Regulatory updates and compliance
- Gamification and personalization
- Sustainable gambling practices
- AI, blockchain and data in iGaming
The Sustainable Gambling Zone is returning this year as a major highlight – showcasing tools and strategies that promote ethical and responsible gaming.
Innovation at Every Turn
From live gam demos to cutting-edge software presentations, iGB L!VE is where new technologies are launched and tested. You’ll find everything from payment systems and marketing tools to casino platforms and live dealer solutions.
How to Get the Most Out of Attending iGB L!VE 2025
Possibly the most valuable aspect of attending is being able to strengthen your brand's presence before more than 15,000 of the industry's leaders from all over the world. Exhibiting or even just visiting provides businesses with the power to showcase their latest solutions, build brand credibility, and leave a lasting impression on potential partners and customers.
The event is also a unique opportunity to find new business partners and clients. With bespoke networking experiences, exclusive lounges, and matchmaking tools, iGB L!VE ensures that visitors can make real, strategic connections. Whether you're searching for affiliate networks, software integrations, or business growth opportunities, you'll find the right people here.
Remaining ahead of industry trends and regulatory changes is vital in the fast-moving world of iGaming. At iGB L!VE 2025, attendees can hear directly from panels, roundtables, and keynotes from industry experts and thought leaders. There are sessions to cover the needs of operators, affiliates, platform providers, and regulators. In addition, the expo floor will be filled with innovative tools and platforms that are designed to drive operational efficiency and profitability. From AI-driven analytics and gamification solutions to the latest marketing automation platforms, the attendees will gain access to the latest technology driving the next wave of online gaming.
Another strong incentive for attending is learning directly from the ones shaping the industry. Leaders from leading companies will discuss their first-hand experience with scaling platforms, localizing content, and breaking into new markets through fireside chats and Q&A sessions.
What’s New at iGB L!VE 2025?
This year's iGB L!VE is introducing some wonderful new features to further elevate the experience. One such feature is the standalone Esports & Next-Gen Gaming Zone that will explore the burgeoning world of skill-based games and how Gen Z gamers are shaping the future of iGaming. This zone will include live esports tournaments, demos, and information on how to integrate esports into mainstream gaming platforms.
The other new feature is the London Launchpad, a high-energy stage set apart for new product unveils, startup pitches, and investment pitches. It's not to be missed by anyone wanting to learn about the next big thing in iGaming technology.
For affiliates and operators looking to collaborate more efficiently, the new Affiliate Meet-Up Hub will facilitate pre-vetted, audience-demographic and market-sector-based connections. This will enable introductions to be made that will be easier than ever to execute high-impact collaborations on-site.
Last but not least, the move to ExCeL London bring more additional space, better infrastructure, and Attendees can expect to see more demo space, larger break-out rooms, and more exhibitor booths than ever.
With all of these enhancements and the riche opportunities it offers, iGB L!VE 2025 will be the most impactful edition yet — where the future of iGaming comes alive.
Meet Groove Technologies at iGB L!VE 2025
Groove Technologies will be on-site at iGB L!VE 2025, showcasing its powerful game aggregation platform and full-service back office solution tailored for modern iGaming operations. As a trusted partner for casinos and operators worldwide, Groove empowers brands to scale quickly through seamless integrations, high-performing content, and data-driven tools. If you're exploring ways to enhance your game offering, streamline operations, or boost player engagement, this is the perfect opportunity to connect. Schedule a meeting with the Groove team in advance to discover how we can support your growth.
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