The global iGaming community is heading to one of Europe’s most vibrant and exciting destinations, Lisbon, Portugal, for SBC Summit 2025, taking place from September 16-18 at Feira Internacional de Lisboa. The major event is to welcome over 30,000 industry professionals for three days of networking, education, and exploration.
Whether you’re an operator, software provider, affiliate, or investor, the SBC Summit is a must-attend event that brings together every corner of the iGaming industry. It’s the perfect place to explore new trends, form partnerships, and get inspired by the brightest minds in gaming and sports betting.
What is SBC Summit?
SBC summit is an annual event that has become one of the strongest gatherings for the global betting and iGaming community. Organized by SBC Events, the summit covers every element of sports betting and casino gaming to newer technologies like blockchain, AI, and esports.
This year’s event is bigger and better than ever. With brand new location in Lisbon, SBC Summit 2025 will feature a number of conference stages, eight themed industry zones, and more than 450 top expert speakers. This Summit is designed to help professionals to find challenges and opportunities that are shaping the future of online gaming and betting.
Why Lisbon?
Lisbon is becoming one of the most popular destination for international tech and gaming events. With its rich culture, accessible location, and modern conference infrastructure the city is perfect to host a world class event like SBC. The event space - Feira Internacional de Lisboa (FIL) - offers over 100,000 square meters of exhibition and conference space, which will enable extra exhibitors, break-out space, networking lounges, and experiential experiences.
SBC Summit first launched in Barcelona, before being hosted in various places as it expanded across Europe. Each addition has grown in size, reputation and international popularity, with thousands of industry professionals attending to discover emerging technologies, make business connections, and exchange knowledge and experience on evolving markets and regulatory landscapes. The Summit has also been successful in attracting the key decision-makers, resulting in high-level deal-making and influential partnerships established during and after the event.
The move to Lisbon also signals SBC's desire to expand its international footprint. As the industry evolves at a frenetic rate across Europe and Latin America, Lisbon is ideally placed to bring together leaders from both hemispheres. The Portuguese capital offers not only logistic convenience, but also cultural appeal, to attract a cosmopolitan set of international visitors looking to mix business development with unique local experiences.
What to Expect in 2025
SBC Summit 2025 is designed to be more comprehensive and engaging experience for everyone attending, regardless of their interests in the iGaming industry. The agenda this year is bigger and more interactive than ever before.
Specialized Industry Zones
The exhibition floor will be divided into eight specialized zones, with each one focusing on a specific vertical: Sports Betting, Casino & iGaming, Payments & Compliance, Player Protection, Affiliate Marketing, Emerging Tech, Media & Marketing, and Esports. The zones allow visitors to directly target the content and exhibitors that best match their goals, and allow for in-depth examination of the latest developments and trends in each category.
Over 600 Exhibitors on Display
With over 600 exhibitors, the summit will be packed with leading brands and rising stars showcasing cutting-edge products — from AI-powered game engines and immersive virtual casinos to blockchain payment gateways and compliance tools. You’ll be able to see the latest technology in action, attend live demos, and meet face-to-face with the teams behind the solutions.
Workshops and Expert-Led Learning
The educational side of SBC Summit is also expanding. Visitors can expect to find workshops, masterclasses, and expert panels, tackling topics from regulatory updates and localization strategies to customer acquisition tactics and responsible gaming initiatives. Whether you’re a C-level executive or a marketing manager, the content is designed to provide practical insights and strategic guidance.
Honoring Excellence with the SBC Awards
One of the highlights of the event will be The SBC Awards, which honor the most successful and innovative companies in the industry. The awards celebrate excellence in a wide range of categories, from Best Sportsbook and Casino Platform of the Year to Rising Star in Sports Betting, and many more — both honoring achievement and encouraging those who are shaping the iGaming industry of tomorrow.
Spotlight on Startups
New for 2025, the summit debuts the highly anticipated Start-Up Zone. Specifically created for young companies and entrepreneurs looking to break into the iGaming scene, the area provides start-ups with the opportunity to pitch live in front of investors, gain feedback from industry leaders, and network with mentors, media, and business development specialists. It's a golden opportunity for people with fresh ideas and new thinking to make their mark.
How to Get the Most Out of Attending SBC Lisbo
SBC Summit 2025 is not just an expo - it's an end-to-end industry designed to assist professionals in creating substantial strides in their iGaming careers and business strategies. Join over 30,000 of the industry's most influential players in one space. The summit offers a unique opportunity to connect with peers, partners, and industry leaders in person, sparking conversations that may lead to your next major breakthrough.
If you have a product or game that is new and you would like to bring it out, this is where you launch it to an engaged and highly focused audience. With operators, investors, your idea and concept will gain the attention it deserves. For those companies that wish to form affiliate or platform partnerships, the conference is filled with targeted networking areas and matchmaking features to help you make the right connections efficiently and with purpose.
For strategic and regulatory professionals, the summit provides immersive content sessions to enable you to stay ahead of the constantly evolving rules and regulatory environments. You are able to learn from regulators, legal advisors, and compliance specialists directly through workshops, case studies, and question-and-answer forums.
Meanwhile, business developers and market analysts will enjoy panels and talks analyzing emerging trends breaking, new consumer patterns, and expansion opportunities in Europe, Latin America, and beyond. It's a ringside seat to where the industry is headed, with insights you can put to work right away.
And of course, networking is one of the best reasons to attend. Whether in the structured meetings, happy hours, or impromptu chats around the exhibition booths, SBC Summit provides an excellent setting for meeting high-level decision-makers in an informal and inspiring setting.
As a bonus, you’ll get to experience Lisbon at one of the best times of the year. In September, the city is alive with sunshine, delicious food, and a lively cultural scene. It’s the perfect backdrop for mixing business with pleasure, making your summit experience not just productive, but truly memorable.
Stay tuned to our blogs for more updates as the event gets closer, and we’ll see you in Lisbon this September!
Meet Groove Technologies at SBC Lisbon 2025
Groove Technologies is heading to Lisbon for SBC Summit 2025, ready to connect with partners, clients, and innovators across the iGaming ecosystem. As a leading provider of game aggregation and back office solutions, Groove empowers operators with seamless integrations, high-performing content, and tools designed for operational efficiency and player engagement.
To explore how Groove can support your growth, reach out via the Contact Us page to leave a message, we’ll get back to you promptly.
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