In 2026, São Paulo will once again become the beating heart of Latin America's gaming, betting, and technology world as BiS SiGMA South America will take over the Transamerica Expo Center from April 6-9. More than just another trade show, BiS SiGMA has evolved into a global platform where innovation meets opportunity: a gathering place for the brightest minds, the biggest brands, and the most ambitious newcomers in iGaming, sports-betting, FinTech, and digital entertainment.
From its origins and purpose to what makes São Paulo the perfect host city, and why your presence there might be just about to change how you do business in Latin America, this guide will walk you through everything you need to know about the event.
What Exactly Is BiS SiGMA?
To understand the magnitude of this event, you will need to know its roots. BiS is short for Brazilian iGaming Summit, and it started out as the leading meeting point for Brazil's rapidly growing online gaming and betting community. This regional conference’s Group, on the other hand, is a world-recognized events and media organization focused on iGaming, tech, affiliates, and emerging digital sectors.
Merged in 2023, these two forces became a powerhouse: BiS SiGMA South America. The partnership brought Brazil’s premier summit’s international influence and resources together with the local expertise and network from BiS, establishing a single flagship conference that unites the best of both worlds.
Today, the event is the number one B2B hub for gaming, sports-betting, regulation, fintech, crypto, affiliate marketing, and software innovation professionals, with a special focus on the growing Latin American market.
The Story Behind the Event
The origin story of BiS SiGMA is actually connected with Brazil's outstanding rise in the global iGaming landscape. Over the past few years, the country has moved closer to full regulation of sports-betting and online gaming, which has sparked huge interest from international operators and investors.
BiS was originally created to offer a local platform for industry players to come together, learn, and grow. The mission expanded with its merger with SiGMA in 2023, giving it a global reach with intact Brazilian DNA. By 2026, the leading Brazilian gaming event will reach its fourth edition - and expectations are higher than ever.
With over 18,000 delegates, 250+ international speakers, and an expanded exhibition area, the 2026 edition is set to be the biggest yet, confirming the event's role as the gateway to Latin America's gaming future.
Why São Paulo?
It is not a coincidence that São Paulo has been chosen, but a strategy in itself. This city is one of the most prominent in Brazil and is considered as a center for innovation, technology and business. Therefore, it is an ideal choice for a conference that covers similar topics and will host meetings filled with these innovations, connections and a friendly atmosphere.
Hosting the event at the Transamerica Expo Center, one of Latin America's largest and most advanced venues, BiS SiGMA has a great opportunity to unite to thousands of participants, hundreds of exhibitors, and simultaneous multilingual conferences under one roof. The combination and the dynamic of iGaming industry and São Paulo’s progressive, forward-thinking atmosphere is a perfect backdrop, blending business discussions, networking, professional milestones, and joy of discovering the city’s rhythm and cultural energy that makes Brazil come alive.
Who Should Attend
BiS SiGMA South America is for anyone serious about the future of digital gaming and tech in Latin America. Attendees will include:
- iGaming and sports-betting operators looking to enter or expand within the Brazilian market.
- Technology providers: Organizations offering software, platforms, or payment solutions.
- Affiliates and marketing networks looking for regional partnerships.
- Regulators, consultants, and policy makers shaping gaming legislation.
- Investors and venture funds looking for opportunities in emerging digital sectors.
- Startups and innovators showcasing new solutions in gaming, fintech, and Web3.
If you're part of the ecosystem, from regulation and compliance to crypto and gamification, this is where you'll want to be.
What to Expect in 2026
The upcoming edition of BiS SiGMA will be an immersive mix of education, networking, and entertainment.
World-Class Content
The dynamic conference program will cover topics ranging from Brazil's regulatory framework to Latin America's economic outlook, new payment systems, affiliate strategies, and the future of online gaming. Sessions will be held in both English and Portuguese to accommodate both local and global attendees.
The Exhibition Floor
Hundreds of exhibitors - from platform developers to payment processors - will be setting up shop on the massive trade show floor, offering a first look at the latest technologies and trends shaping the gaming industry. It’s where deals are made and partnerships are born.
Networking & Experiences
Away from the conference halls, BiS SiGMA is renowned for its networking events, including VIP dinners, private meetups, startup pitch competitions, and gala awards, among others, with an unforgettable closing party. Such moments are as valuable as the sessions themselves because one gets a chance to connect with C-level executives, founders, and investors in a relaxed, engaging atmosphere.
Why Attend Now
The Brazilian iGaming market stands at a very critical juncture. Attending the event will give you a front-row seat with regard to real-time insights, regulatory updates, and the chance to lay down your mark before the market opens completely.
How to Prepare
The secret weapon for any attendee is preparation. Register early, study the floor plan, and pre-book meetings using the official app. São Paulo traffic is famous, so stay near the venue and allow extra time to travel.
Bring a few essentials with you: a solid elevator pitch, business cards (or QR-coded digital ones), comfortable shoes, and curiosity. The right conversation could change everything-so be ready to talk, listen, and connect.
If you are an international visitor, check your visa requirements in advance. Many nationalities enjoy visa-free or e-visa access, but it's always better to confirm in advance.
Groove Tips: Insider Secrets for better Experience
Now for the fun part - Groove Tips, our insider guide to getting the most out of BiS SiGMA South America. This isn't the generic "bring a notebook" kind of advice. These are the little things that make a big difference - straight from those who have walked the expo floors before.
1. Be a Morning Person, Even If You’re Not
Often, the best conversations take place before the doors open. Have a Brazilian coffee, show up at the venue early, and catch speakers or CEOs in a relaxed mood before the crowd starts pouring in.
2. Follow the Energy, Not Just the Agenda
You'll have a plan - and then you'll bump into your dream company person by the coffee stand. Follow that lead. BiS SiGMA magic often happens in the unplanned moments.
3. Go Beyond the Booths
Sure, the exhibition floor is amazing, but don't miss workshops, small panels, or networking lounges. That's where future collaborations quietly start.
4. Learn a Few Words in Portuguese
Even a simple "obrigado" or "prazer em conhecer" might open more doors and more smiles. Brazilians appreciate the effort-it is a sign of respect and connection.
5. Document Your Journey
Post, share, and tag your experience. The #BiSSiGMASouthAmerica hashtag is more than marketing - it's a live digital networking tool. Use it to meet people long after the event ends.
6. Every Conversation Is an Opportunity, Never a Presentation
People remember enthusiasm, not sales scripts. Ask questions, be inquisitive, and make it about them-that's how real partnerships begin.
7. Never Miss the After-Parties
They're legendary for a reason. Deals get sealed over music, not just PowerPoints.
8. Take a Moment to Watch and Enjoy
Amidst all the buzz, step back for a few minutes. Observe how the global gaming community comes together here. That's rare, and that's inspiring.
BiS SiGMA South America 2026 is more than a date on the calendar; it is a gateway into the future of gaming and digital entertainment. It will set the stage for new ideas, partnerships, and opportunities in São Paulo that will define the region for years to come.
Pack your curiosity, polish your business cards, and get ready to groove with the industry's best. Because when the lights come up at BiS SiGMA 2026, the future of iGaming will already be in motion.
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