Back Office

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You can thoroughly track the activities of players thanks to our robust CRM tools. With the help of this powerful business solution, you can gather a wealth of player preference-related data and use it to create tailored promos aimed at boosting customer satisfaction and lifetime value.
Your marketing efficiency will be increased to the next level by proper CRM activities. The life worth of a player can be increased by up to five times with GrooveCasinoCRM, helping to significantly increase your earnings.

Gaming Back office

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Extensive Game Library
From timeless classics to the latest innovations

15K+

Partnerships
The industry’s leading studios worldwide

200+

Multi-Regional Coverage
Compliance across regulated markets

60+

New Games
Fresh content delivered monthly

100+

Groove's Impact at Every Step

From the first API call to long-term player retention, Groove empowers casino operators with the tools, data, and scalability needed to grow. Whether you’re integrating new content, managing live operations, or optimizing engagement, our ecosystem is designed to deliver value at every milestone of your journey.


With Groove, you're not just launching a casino, you're building a smarter, more efficient, and more profitable business.

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Smart Integration

Connect once, scale infinitely. Groove’s Casino API unifies thousands of games, providers, and features into a single integration, giving operators lightning-fast deployment, reduced overhead, and real-time access to every game, update, and content spec. No delays. No complexity. Just seamless aggregation built for growth.

Centralized Management

Control everything from one intuitive back office. With Groove, operators can monitor performance, filter by provider, track financials, and manage casino-wide settings across brands, markets, and jurisdictions. Our robust API infrastructure keeps all data live, organized, and export-ready.

Engagement & Retention

From free spins and bonus rounds to automated jackpots and live tournaments, Groove’s API-driven engagement suite helps you boost player activity and maximize lifetime value. Target the right users, trigger the right campaigns, and keep players coming back, all from your unified CRM or back office.

Tittle 1

You can thoroughly track the activities of players thanks to our robust CRM tools. With the help of this powerful business solution, you can gather a wealth of player preference-related data and use it to create tailored promos aimed at boosting customer satisfaction and lifetime value.
Your marketing efficiency will be increased to the next level by proper CRM activities. The life worth of a player can be increased by up to five times with GrooveCasinoCRM, helping to significantly increase your earnings.

Tittle 2

You can thoroughly track the activities of players thanks to our robust CRM tools. With the help of this powerful business solution, you can gather a wealth of player preference-related data and use it to create tailored promos aimed at boosting customer satisfaction and lifetime value.
Your marketing efficiency will be increased to the next level by proper CRM activities. The life worth of a player can be increased by up to five times with GrooveCasinoCRM, helping to significantly increase your earnings.

Casino Games

Groove offers a broad portfolio of games specifically tailored for sweepstakes casinos, covering all the most popular formats—slots, crash games, instant win, and fish games. Every title is designed for Gold Coin and Sweeps Coin mechanics, making it easy for operators to run fully compliant offerings. Integration is simple through our single API, and the catalog constantly expands with new content to keep your players engaged and returning.

Gaming Back Office

Our back-office system empowers you to control every aspect of your sweepstakes operation. Track performance, monitor player activity, and manage your content in real-time. With built-in analytics, promotional tools, and configuration flexibility, operators can make data-driven decisions that drive growth and engagement across their platforms.

Dedicated Account Manager

Success in the sweepstakes market requires more than just great games—it requires real partnership. That’s why every Groove client gets a dedicated account manager. From technical onboarding and compliance guidance to curating game mixes and launching seasonal campaigns, your personal contact is there to support your goals with speed and precision.

Special Promotional Tools

Boost retention and session time with Groove’s tournament and promotion engine. Create fully customizable tournaments with leaderboard mechanics that align with sweepstakes play. Set up seasonal campaigns, challenges, and giveaways—all easily managed through the back office. These tools are proven to elevate engagement and deliver more value per player.

Player Retention

Groove helps operators go beyond acquisition. With tailored retention strategies, engagement-boosting game updates, and dynamic player rewards, we make it easy to build long-term loyalty. Our tools are designed to keep players active and entertained—driving lifetime value and brand affinity in a crowded market.

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What services does Groove Technologies offer?
Groove Technologies is a full-service B2B iGaming partner, offering game aggregation, sweepstakes casino solutions, and growth-focused platform services. Our game aggregation platform connects you to 15,000+ games from 120+ top providers, ensuring a diverse, high-performing portfolio. For sweepstakes casino operators, we provide compliance-ready frameworks, player engagement tools, and monetisation strategies tailored to the regulated European and other key markets such as Latin America and Africa.

Beyond content, we deliver secure, scalable technology, seamless payment integrations, and hands-on support to help you launch and scale efficiently. With years of industry expertise, we ensure your platform is powerful, compliant, and built for long-term success.
How easy is it to integrate with Groove’s platform?
Integration is fast, flexible, and fully supported. Our developer-friendly API and comprehensive documentation allow your tech team to connect quickly, while our dedicated onboarding specialists guide you through every step. Most partners complete integration in under 4 weeks, depending on customisation needs.

Post-integration, you’ll have 24/7 technical support, regular platform updates, and a dedicated account manager to optimise performance. Whether you’re migrating from another provider or launching something new, we ensure a smooth transition with minimal downtime.
How does Groove support my business growth post-launch?
We don’t just launch you, we grow with you! Our partnership includes:  

- Advanced analytics dashboards to track KPIs and player behaviour.  
- Marketing tools like customisable promotions, bonus engines, and CRM integrations.  
- New game integrations to keep your content fresh and engaging.  
- Affiliate & retention strategies to maximise player lifetime value.  

Groove acts as an extension of your team, offering strategic insights and proactive optimisations to keep you ahead of the competition.
What’s the process to become a Groove partner?
For Operators:  

1. Submit an inquiry via our contact form.  
2. We’ll design a custom solution based on your market, goals, and tech needs.  
3. After agreement, our team handles onboarding, compliance checks, and go-live support.  
4. Launch with confidence, backed by ongoing optimisations.  

For Game Providers:

1. Share your portfolio for review (licensing, RTP, mechanics).  
2. If aligned, we integrate your games into our platform.  
3. Your content gets promoted to 500+ global operators in our network.

We prioritise transparency, speed, and strategic alignment because your success is ours, too.

Keep Up to Date
With Groove NEWS

At Groove we are consistently growing and evolving. We understand the everchanging market and seek out ways to stay ahead of the game, adapting to current and future trends. You too can keep track with the latest goings on with Groove News.
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